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Breaking News: YouTube Launches Dedicated Shopping Channel in South Korea

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YouTube Shopping Channel
YouTube Shopping Channel

YouTube announced on Wednesday that it would launch its first official shopping channel for live commerce in South Korea on June 30. The channel, called “YouTube Shop Live,” will feature live shopping events from brands and creators, as well as a variety of other shopping-related content.

YouTube Shopping Channel

YouTube Shop Live is part of YouTube’s broader push into e-commerce. In recent years, the company has rolled out a number of features designed to make it easier for creators and brands to sell products on YouTube, including product tags, shopping cards, and live shopping events.

YouTube Shopping Channel

The launch of YouTube Shop Live in South Korea is a significant step for the company. South Korea is a major market for e-commerce, and YouTube hopes the channel will help it capture a larger market share.

The channel will be available to all YouTube users in South Korea. To watch live shopping events, users will need to be logged in to their YouTube accounts.

Here are some of the key features of YouTube Shop Live:

  • Live shopping events: Brands and creators will be able to host live shopping events on the channel. These events will allow viewers to interact with the hosts and purchase products in real-time.
  • Shopping cards: Creators will be able to add shopping cards to their videos. These cards will allow viewers to purchase products from the creator’s store without leaving YouTube.
  • Product tags: Creators will be able to tag products in their videos. These tags will allow viewers to easily find products that they are interested in.

YouTube Shop Live is a new and innovative way for brands and creators to sell products on YouTube. The channel has the potential to be a significant success in South Korea, and it could eventually be rolled out to other countries as well.

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Written by Abhijeet A

Hi, I'm Abhijeet, the founder and editor-in-chief of TopicsTalk.com. For over 10 years, my passion has been everything with wheels. What started as a fascination with the roar of an engine has grown into a full-time mission: to provide fellow Indian enthusiasts and buyers with the most honest, in-depth, and jargon-free automotive reviews.

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Throughout my journey, I have personally test-driven over 200+ cars and motorcycles, covering everything from practical commuter bikes to luxury SUVs. I've had the privilege of covering major events like the Auto Expo in Delhi and have spent countless hours analyzing the nuances of the Indian automotive market.

My core area of expertise lies in the rapidly growing electric vehicle (EV) segment and the sub-20 lakh SUV market. I delve deep into not just the spec sheets, but the real-world performance, long-term reliability, and true value-for-money that matters to you, the Indian consumer.

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TopicsTalk.com was born from a simple idea: car and bike buyers in India deserve clarity. Our promise is to be your most trustworthy co-pilot in the purchase journey. Every review is based on rigorous testing and an unbiased commitment to the truth. We are not just a publication; we are a community of enthusiasts dedicated to making informed decisions.

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