Xiaomi shuts down Zili, its short video platform in India

Xiaomi, the Chinese smartphone maker, has announced that it will shut down its short video platform, Zili, in India. The decision comes as the company struggles to cope with the Indian government’s recent ban on Chinese apps.

What is Zili?

Zili is a short video platform that allows users to create and share short videos with others. The app was launched by Xiaomi in India in 2020 and quickly gained popularity among users.

Why is Xiaomi shutting down Zili in India?

Xiaomi’s decision to shut down Zili in India comes as a result of the Indian government’s recent ban on Chinese apps. The government banned a total of 59 Chinese apps, including TikTok, WeChat, and UC Browser, citing national security concerns.

Xiaomi has been one of the most affected companies by the ban, as it relies heavily on the Indian market for its growth. The company’s revenue in India has already been impacted by the ban, and shutting down Zili is seen as a move to mitigate the damage.

See more

What does this mean for Xiaomi and its users?

Xiaomi’s decision to shut down Zili in India is a setback for the company, as it will lose one of its popular apps in the country. However, the company has assured its users that their data will be safe and that they will be compensated for any purchases made on the app.

Xiaomi has also said that it will continue to focus on its other businesses in India, including smartphones and other consumer electronics. The company has a strong presence in the Indian market and is expected to bounce back from the ban on Chinese apps.

Conclusion

In conclusion, Xiaomi’s decision to shut down Zili in India is a clear indication of the impact of the Indian government’s ban on Chinese apps. While the move is a setback for the company, it is expected to recover and continue to grow in the Indian market.