Royal Challengers Bangalore (RCB) has secured a major sponsorship agreement with Qatar Airways, making the airline company its title sponsor for the next three years. This lucrative deal, worth Rs 75 crore, is one of the biggest sponsorship agreements in IPL history. The airline company’s logo will be prominently featured on the team’s jerseys, replacing non-bank lender Muthoot FinCorp as the main sponsor.
Qatar Airways is no stranger to sports sponsorships, having previously been associated with FC Barcelona and sponsoring Lionel Messi and Co. at PSG. However, this marks the airline company’s first foray into the IPL. The deal is a significant milestone for RCB, which has now secured its biggest sponsorship agreement to date.
RCB’s Qatar Airways sponsorship deal comes less than a month before the start of IPL 2023. The team’s new jersey, featuring the airline company’s logo, is sure to grab attention on and off the field. It is expected to create a significant impact on the team’s branding and visibility.
Foreign companies are increasingly looking to partner with IPL teams, and Qatar Airways’ entry into the league is further evidence of this trend. Samsung, for example, has previously signed as the title sponsor for Mumbai Indians, while Saudi Aramco has joined hands with IPL as a partner. The Orange and Purple Caps presented to the players with the most runs and wickets respectively also have branding attached. Similarly, Visit Saudi has now joined hands, replacing Unacademy.
In conclusion, RCB’s deal with Qatar Airways is a significant milestone for the team and the IPL. It marks the league’s growing global appeal and the willingness of foreign companies to invest in its teams. With the start of IPL 2023 less than a month away, fans and sponsors alike are eagerly anticipating the excitement and action on the field.
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