Meta CEO Mark Zuckerberg has downplayed the significance of Apple’s Vision Pro mixed-reality headset, which was revealed earlier this week at WWDC 2023.
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Mark Zuckerberg Reviews of Apple’s Vision Pro Headset
“I think it’s important to remember that this is still early days for VR,” Zuckerberg said in an interview with CNBC. “There’s no silver bullet here. There’s no magical solution that’s going to make VR ubiquitous overnight.”
Zuckerberg acknowledged that Apple’s headset is “a very impressive piece of hardware,” but he said that it’s still not clear how many people will be willing to buy it.
“I think it’s going to take a while for VR to really take off,” he said. “But I’m confident that it will, and I think Apple’s headset is a good step in the right direction.”
Zuckerberg’s comments come as Meta is facing increasing competition from Apple in the augmented reality (AR) and VR markets. Apple is rumored to be working on its own AR headset, which could be released as early as next year.
Meta has been investing heavily in AR and VR for several years, and it has a significant lead in the market. However, Apple’s entry into the market could pose a serious threat to Meta’s dominance.
Only time will tell whether Apple’s Vision Pro headset will be a success. However, Zuckerberg’s comments suggest that Meta is not worried about Apple’s competition.
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