Heads up, Instagrammers! Meta has just dropped a major update that could change the way you use the platform. The popular “Instagram Live” feature, used by millions to connect with their followers in real-time, is no longer available to everyone. The company has announced new, stricter rules that users must meet to go live.
So, what’s the new rule?
From now on, you’ll need to have at least 1,000 followers to use the Instagram Live feature. Yes, you read that right. If your follower count is less than 1,000, you will no longer be able to start a live broadcast.
This move is expected to have a big impact, especially on smaller creators and users who are still in the process of building their community on the platform. Many people use Instagram Live to have casual chats with friends and family, and this update will unfortunately put a stop to that for those with fewer followers.
How will you know if you’re affected?
If your account no longer meets the new requirement, you will see a notification from Instagram. The notice will read, “Your account is no longer eligible for live,” and it will explain the new 1,000-follower rule.
Why is Instagram doing this?
While Meta hasn’t given an official reason for this change, reports suggest that it’s a move to improve the quality of content on Instagram Live. By limiting the feature to users with a larger following, the platform might be trying to cut down on lower-quality or spammy live streams.
This update is a big deal and marks a significant shift in how Instagram is positioning its live feature. It seems the focus is now more on established creators rather than casual users. So, if you’re a fan of going live, you might want to check your follower count!