Apple Acquires AR Startup Mira

Updated: 07-06-2023, 10.08 AM

Apple has acquired AR startup Mira, according to a report from The Information. The deal, which is reportedly worth $100 million, will give Apple access to Mira’s technology, which is used to create augmented reality (AR) experiences.

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AR Startup Mira

Mira was founded in 2016 by former Google and Magic Leap employees. The company’s technology allows users to interact with digital content in the real world. Mira’s software can be used to create AR games, apps, and experiences.

Apple has been rumored to be working on its own AR headset for several years. The company has reportedly been hiring AR engineers and acquiring AR startups. The Mira acquisition is a sign that Apple is serious about AR and is making progress on its headset project.

The acquisition of Mira is also a sign that Apple is taking on Google in the AR space. Google is a leader in AR, with its ARCore platform and its Daydream VR headset. Apple’s acquisition of Mira shows that it is willing to compete with Google in the AR market.

It is still unclear when Apple will release its AR headset. However, the Mira acquisition suggests that the headset is nearing completion. Apple could release its AR headset in 2023 or 2024.

Conclusion

The acquisition of Mira is a significant development in the AR space. It shows that Apple is serious about AR and is making progress on its headset project. The deal could also accelerate the development of AR as a whole. With Apple entering the market, more developers will be interested in creating AR content. This could lead to a surge in AR adoption in the years to come.

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